Join two of our network’s leading global trade experts for an insightful and free webinar on how logistics powers international commerce 24/7, moving goods, and services across borders by land, sea, and air. Whether you're new to trade or looking to sharpen your understanding, this session offers a practical look at the essential elements of logistics in today’s interconnected economy.

What You'll Learn:

• The Basics of International Logistics
  • Key Players: Freight Forwarders & Specialized Providers
  • Understanding INCOterms & Exporter Readiness
• Export Readiness
  • Product Preparation & Compliance Essentials
• Real-World Case Studies:
  • Importing Raw Materials
  • Exporting Finished Goods and Services
  • "Know Before You Go": Tips for Navigating Global Trade

Don’t miss this opportunity to gain actionable insights and strengthen your global trade strategy.

This Workshop is brought to you by Central California SBDC and taught by International Trade SBDC advisor Geoffrey Bogart & Tom Hanson! For 40 years, Geoffrey has been engaged in international relations, international trade and business development, with a focus on Mexico and Latin America. Tom has more than 30 years of experience guiding companies and governments to trade and investment success in complex international markets. Small Business Development Centers (SBDC) provide quality business assistance to small businesses at no cost! Our business advisors provide clarity and pathways to get businesses off the ground and push current businesses to their full potential. Learn more here: https://centralcasbdc.com/